For product, sales and training explainers
AI Explainer Video Generator and Explainer Video Maker for Every Scene
An explainer is five to eight short scenes. Describe each one, or upload a photo of your product, and get original 4 to 12 second clips in 16:9 or 9:16 to cut together with your narration.
Per scene
4 to 12
seconds
60 s explainer
~$36
of credits at 720p
Plans from
$49
a month
VideoMake renders the visuals. Narration, captions and music go on in your editor, or in the animation or avatar tool you already use.
The short answer
VideoMake is an AI video generator that renders the scenes of an explainer video from a text prompt or a still image: the customer's problem, the product in use, the result. Each clip runs 4, 8 or 12 seconds in 16:9 or 9:16 and costs 1 credit per second at 720p, so the visuals for a 60 second explainer cost about $36. It does not write the script, voice the narration or animate cartoon characters.
1. Problem
2. Cost of it
3. Product
4. How it works
5. Result
6. Call to action
Six scenes, about 36 seconds of generated footage, the rest carried by titles and product screens.
What an explainer video needs and which tool makes each part
No single AI tool builds a good explainer end to end. Buyers who know which part each tool covers spend less and get a better video.
| Part of the explainer | What it takes | VideoMake |
|---|---|---|
| Script | 150 to 250 words for a 60 to 90 second video | No, write it yourself or with a writing assistant |
| Scene visuals | One shot per idea: problem, product, process, result | Yes, 4 to 12 second clips from a prompt or a photo |
| Product screens | Real UI or real product photos | Use your own screenshots, or animate a product photo with From Image |
| Narration | Human voice or text to speech | No, record it or use a voice tool |
| Presenter on camera | A person or an avatar talking | No, use an avatar platform |
| Captions, music, logo | Assembled in an editor | No, finish in your editor |
How to make an AI explainer video in four steps
-
1
Write the script, then the shot list
Keep it to one problem and one product. Under each sentence of the script, write what the viewer should see: "a dispatcher juggling three phones", "the same dispatcher calm, one screen". That list is your prompt list.
-
2
Generate one clip per scene
Use 4 second clips for quick beats and 8 seconds for the product moment. Pick 16:9 for a website or sales deck, 9:16 for social. Switch to From Image when the product itself must look exactly right.
-
3
Record or generate the narration
Read the script at a calm pace, about 150 words a minute. A human voice usually lands better in a sales explainer; text to speech is fine for internal training.
-
4
Assemble in an editor
Line the clips up under the narration, add captions, your logo and a call to action at the end. Most teams use the editor they already pay for.
What an AI explainer video costs in credits
A credit is $1 of plan value. The Standard model uses 1 credit per second at 720p and the Pro model 4 credits per second. The example below assumes six scenes and about 36 seconds of Standard footage per explainer, with no retakes.
Plus
$49 a month
49 credits
About one 60 second explainer a month. Plus is capped at 12 credits a day, so the scenes of one explainer take three days to render.
Pro
$149 a month
149 credits
About four explainers a month, or two with a 1080p Pro model shot for the product moment. Up to 60 credits a day.
Business
$499 a month
499 credits
About thirteen explainers a month for an agency or a team producing a training library. Up to 120 credits a day.
Yearly billing halves the monthly price and the monthly credit pool together, for example Plus at $24 a month with 24 credits. Failed renders return their credits. Current details are on the pricing page.
Which kind of explainer video maker fits your video
Pick by the look of the finished video, not by the word "AI" on the box. Prices are the vendors' own entry plans in US dollars.
Animation platform
Vyond, Powtoon
Cartoon characters, icons, diagrams and kinetic text. Best for abstract ideas and HR or compliance training.
Vyond Starter $699 a year
Vyond pricingAvatar platform
Synthesia, HeyGen
A presenter talks to camera in many languages. Best for onboarding and policy videos that need a face.
Synthesia Starter $18 a month yearly
Synthesia pricingClip generator
VideoMake
Realistic or stylized scenes from a prompt or photo. Best when the explainer should show real places, people at work and the product in use.
Plus $49 a month
VideoMake plansTemplate editor
Powtoon, Animoto
Drag and drop scenes with stock media. Best for quick, low budget explainers where originality matters less.
Powtoon Lite $15 a month yearly
Powtoon pricingMany teams combine two: an animation or avatar tool for the talking parts and generated clips for the opening scene and the product moment. For whiteboard style explainers see the AI whiteboard video generator.
Questions people ask about AI explainer videos
What is the best AI tool for explainer videos?
It depends on what the explainer is made of. For a cartoon or motion graphics explainer, an animation platform such as Vyond or Powtoon fits. For a presenter talking to camera, an avatar tool such as Synthesia or HeyGen. For realistic scenes of your product, customer or process, a clip generator such as VideoMake renders the footage.
How do I make an AI explainer video?
Write a script of 150 to 250 words, split it into five to eight scenes, and decide what each scene shows. Generate the visual for each scene as a 4 or 8 second clip from a prompt or a photo, then record or generate the narration and assemble everything with captions and music in a video editor.
How long should an explainer video be?
Most marketing explainers run 60 to 120 seconds, and a product page or ad version is often cut to 30 to 60 seconds. Shorter is safer: state the problem in the first five seconds, show the product solving it, and end with one call to action. Training explainers can run longer if each topic gets its own video.
How much does an AI explainer video cost?
On VideoMake, a 60 second explainer built from about 36 seconds of generated scenes costs about 36 credits at 720p, and a credit is $1 of plan value. The Plus plan at $49 a month covers one such explainer, Pro at $149 about four. Narration, music and editing tools are a separate cost.
Can AI make an animated explainer video?
Yes, but the type of animation matters. Generators such as VideoMake can render stylized or 3D looking scenes from a prompt, which suits short visual metaphors. Character animation with consistent mascots, lip synced dialogue and on screen diagrams is still easier in a template based animation platform like Vyond or Powtoon.
Can I use AI generated explainer videos commercially?
Clips you render on a paid VideoMake plan can be used in commercial work such as product pages, sales decks, ads and training. Do not prompt for real people, logos or trademarks you have no rights to, and check each platform's rules for labeling AI generated content in ads.
Render the six scenes of your next explainer
Turn your shot list into original clips, cleared for commercial use, and cut them under your narration this week.