Pricing breakdown
HeyGen Pricing and Plans with API Rates and What the Credits Really Buy
Every HeyGen plan with its current price, the credit rate of each avatar model, and the number that actually decides your bill: how many finished minutes a month of credits produces.
- Creator
- $29
- Pro from
- $49
- Business
- $149
Need footage rather than a presenter? Describe the shot in the panel and generate it on any paid plan.
The short answer
HeyGen costs $29 a month on Creator ($24 billed yearly), from $49 a month on Pro, and $149 a month on Business plus $20 for each additional seat. There is a watermarked $0 plan capped at 3 one minute videos. Every paid plan is a pool of credits, and the avatar model you pick sets the burn rate: 600 Creator credits buy about 150 minutes of Avatar III but only 19 minutes of Avatar IV Video Look.
Plan prices taken from heygen.com/pricing and credit rates from the HeyGen Help Center article on credit usage, rechecked October 2026. API rates come from HeyGen's API pricing help article.
HeyGen plans and prices
Five tiers. The jump that matters for most buyers is Creator to Pro, because it is where 4K export and a bigger credit pool arrive for $20 more a month.
| Plan | Price | Credits a month | Max video length | Export | What it adds |
|---|---|---|---|---|---|
| Free | $0 | 3 videos a month | 1 minute | Up to 1080p, watermarked | Stock avatars, 1 custom avatar, 30+ languages |
| Creator | $29 a month, $24 billed yearly | 600 | 30 minutes | Up to 1080p, no watermark | Voice cloning, 175+ languages, credit rollover |
| Pro | From $49 a month | 1,000 at the base tier, higher tiers available | 30 minutes | Up to 4K | Advanced models, translation script editing, adjustable usage |
| Business | $149 a month plus $20 per extra seat | 1,500 | 60 minutes | Up to 4K | Team workspace, SAML SSO, SCORM export, LMS integrations, interactive video |
| Enterprise | Custom quote | Flexible | No maximum | Up to 4K | SCIM provisioning, invoice billing, dedicated success manager |
HeyGen also sells extra Premium Credit packs of 300 credits for $15 a month, or $150 a year on annual billing. The developer API is billed separately from these studio plans, see the API price table below.
How many minutes each HeyGen plan really produces
This is the table the pricing page does not show you. Credit rates come from HeyGen's own help article. Minutes are rounded down, because you cannot export a fraction of a video.
| Feature | Credit rate | Creator, 600 | Pro, 1,000 | Business, 1,500 |
|---|---|---|---|---|
| Avatar III, Video Look | 4 per minute | 150 min | 250 min | 375 min |
| Avatar III, Photo Look | 7 per minute | 85 min | 142 min | 214 min |
| Avatar IV, Photo Look | 16 per minute | 37 min | 62 min | 93 min |
| Avatar IV, Video Look | 31 per minute | 19 min | 32 min | 48 min |
| Avatar V | 48 per minute | 12 min | 20 min | 31 min |
| Video Agent, standard | 40 per minute | 15 min | 25 min | 37 min |
| Video translation, precision mode | 10 per minute | 60 min | 100 min | 150 min |
| Veo 3 generation | 90 per video | 6 videos | 11 videos | 16 videos |
| Seedance 2 video, 1080p | 150 per video | 4 videos | 6 videos | 10 videos |
Avatar IV Video Look on Creator
about $1.50 a minute
$29 for 600 credits is about 4.8 cents a credit, times 31 credits per minute.
Avatar V on Creator
about $2.32 a minute
The newest avatar model burns credits twelve times faster than Avatar III Video Look.
Avatar IV Video Look on Business
about $3.08 a minute
Business costs roughly twice as much per credit as Creator. You are paying for team controls, not volume.
Where the HeyGen bill ends up higher than the plan price
The $29 headline is honest, but it buys a pool of credits rather than a number of videos, and the pool drains at wildly different speeds. A sales team recording weekly 3 minute updates on Avatar IV Video Look spends 93 credits per video. Four of those a month is 372 credits, which fits inside Creator. Switch the same videos to Avatar V and it is 576 credits, right at the ceiling, with nothing left over for a re-render.
Re-renders are the quiet cost. A mispronounced product name or a wrong slide means generating the whole video again, and HeyGen charges credits for each generation. Budget at least one redo for every three videos if your scripts go through review.
Seats are the loud one. Creator and Pro are single seat plans. The moment a second person needs to log in you are on Business, which is $149 plus $20 per additional seat and roughly doubles your cost per credit.
Costs to add before you pick a plan
- Extra seats on Business: $20 each a month, so five people cost $229 before credits.
- Top-up credit packs: 300 credits for $15, which is 5 cents a credit and slightly above the Creator rate.
- Expiring credits on monthly billing: unused credits survive one extra cycle, then they are gone.
- Premium models: Avatar V and Video Agent run 40 to 48 credits a minute, ten times Avatar III.
- SCORM and LMS delivery: only on Business and Enterprise, so training teams skip Creator and Pro entirely.
HeyGen API pricing per minute
The API has no plan and no subscription. You load a dollar balance, every call is charged by the actual seconds generated, and the balance expires 12 months after purchase. It is a separate purchase from Creator, Pro and Business, so studio credits cannot pay for API calls.
| API operation | Price | 10 minutes costs |
|---|---|---|
| Avatar III, Digital Twin | $0.60 a minute | $6.00 |
| Avatar III, Studio or Photo Avatar | $0.99 a minute | $9.90 |
| Avatar IV, Photo Avatar | $2.31 a minute | $23.10 |
| Avatar IV, Digital Twin or Studio Avatar | $4.83 a minute | $48.30 |
| Avatar V, Digital Twin | $7.20 a minute | $72.00 |
| Video Agent, prompt to video | $5.82 a minute | $58.20 |
| Video translation, speed with lip sync | $0.81 a minute | $8.10 |
| Video translation, precision with lip sync | $1.50 a minute | $15.00 |
| Avatar Shots, cinematic | $7.32 per 720p video, $17.70 per 1080p video | per video |
| Text to speech | $0.12 a minute | $1.20 |
One API credit works out to 5 cents: Avatar V is listed at 144 credits a minute and $7.20. That makes the API more expensive per minute than the studio plans for the newest avatars. Avatar V on Creator credits costs about $2.32 a minute, against $7.20 through the API.
The API wins on the old engine. An Avatar III Digital Twin at $0.60 a minute is the cheapest way HeyGen sells a talking presenter, which suits product teams generating thousands of short personalized clips. Custom Digital Twin creation and proofreading through the API are reserved for Enterprise API customers, and the self serve API processes up to 10 videos at once.
Since February 2026 there are no free monthly API credits. Older API Pro and Scale subscribers can stay on their plans, but those credits expire 30 days after purchase.
Which HeyGen plan to buy
Creator, $29
One person, a few avatar videos a month
A founder, consultant or solo marketer publishing two to six short presenter videos a month. Stay on Avatar III or Avatar IV Photo Look and 600 credits goes a long way. Pay annually if you already know you will use it all year, since yearly credits accumulate instead of expiring.
Pro, from $49
Volume, 4K, or the newest avatars
Pick Pro when you publish weekly on Avatar IV Video Look or Avatar V, need 4K masters for paid placements, or translate videos into several languages. The extra 400 credits cost $20, about 5 cents each, the same rate as a top-up pack, and the upgrade brings 4K export with it.
Business, $149 plus seats
Shared workspace, SSO, training delivery
For L&D and enablement teams that need SCORM files in an LMS, single sign-on for IT, and more than one editor. You buy Business for those controls. If nobody on the team needs them, two Pro seats bought separately give you more credits for less money.
Still choosing between the two avatar leaders? Our HeyGen vs Synthesia pricing comparison puts both vendors' plans in one table, and our Synthesia pricing breakdown works out the cost per finished minute on the Synthesia side. Training teams that need SCORM on a smaller budget should also read our Colossyan pricing breakdown, and anyone weighing animated explainers against avatars can check Vyond pricing per seat. For long presenter videos on a small budget, our DeepBrain AI Studios pricing breakdown shows what $24 a month buys, and our Elai pricing breakdown shows how re-renders change the real cost per minute on a minutes based plan.
HeyGen pricing next to a dedicated clip generator
A lot of HeyGen trials start with someone who needs video for ads or social and assumes an avatar is the only way to get it. If there is no person in the shot you want, this is the comparison that matters.
| HeyGen | VideoMake | |
|---|---|---|
| What it makes | Presenter videos from a script, plus translation and some generative clips | Generated scene clips from a text prompt or a still image |
| Talking avatar and lip sync | Yes, its core strength | No |
| Voice cloning and translation | Yes, from Creator | No |
| Entry paid price | $29 a month, $24 billed yearly | $49 a month, $24 billed yearly |
| How generated clips are billed | 90 credits per Veo 3 video, 60 or 150 per Seedance 2 video, from the shared avatar pool | 1 credit per second at 720p; 49 credits a month on Plus, 24 a month on annual Plus |
| Clip length and shape | Depends on the model you choose | 4, 8 or 12 seconds, 16:9 or 9:16 |
| Highest export | 4K on Pro and above | 1080p on Pro and Business |
| SCORM, SSO, team seats | Yes, on Business | No |
| Best for | Training, sales and explainer videos with a person on screen | Product shots, b-roll, ad openers and vertical social clips with no presenter |
Be clear about what you are buying. If your video needs someone looking into the camera and explaining a policy, HeyGen does that and we do not. Buy HeyGen.
If the brief is a slow push-in on a product on a marble counter, a drone-style reveal of a storefront, or an eight second vertical opener for a paid social ad, an avatar platform is the long way round. You pay for a studio built around presenters and then spend its credits on the one feature that is not the point of it. A clip generator puts the whole interface around the prompt, the reference image and the aspect ratio. For those shots, our AI b-roll generator and image to video generator show the kind of output to expect.
Questions people ask about HeyGen pricing
How much does the HeyGen API cost?
The HeyGen API is pay as you go and separate from the studio plans. You buy API credits in US dollars, charged per second generated: $0.60 a minute for an Avatar III Digital Twin, $2.31 for an Avatar IV Photo Avatar, $4.83 for an Avatar IV Digital Twin and $7.20 for Avatar V. Credits expire after 12 months and there are no free API credits.
How much does HeyGen cost per month?
HeyGen has a $0 Free plan, Creator at $29 a month or $24 a month billed yearly, Pro from $49 a month with 1,000 credits, and Business at $149 a month plus $20 for each extra seat. Enterprise is quoted by sales. What you actually spend depends on how many credits your avatar and video features burn.
How many minutes do you get with the HeyGen Creator plan?
It depends on the avatar model. Creator includes 600 credits a month. At HeyGen's published rates that is about 150 minutes of Avatar III Video Look, 37 minutes of Avatar IV Photo Look, 19 minutes of Avatar IV Video Look or 12 minutes of Avatar V. Individual videos can run up to 30 minutes.
Is HeyGen free to use?
There is a $0 plan, but it is a trial in practice. It allows 3 videos a month, each up to 1 minute, with a HeyGen watermark, one seat and one custom avatar. Removing the watermark, cloning a voice or making anything longer starts at the $29 Creator plan.
How do HeyGen credits work?
Each paid plan includes a monthly credit pool, and every feature spends credits at its own rate. Avatar III Video Look costs 4 credits a minute, Avatar IV Video Look 31, Avatar V 48, and a Veo 3 generation 90 credits per video. Monthly credits roll over for one extra billing cycle.
What is the difference between HeyGen Creator and Pro?
Pro starts at $49 a month instead of $29 and includes 1,000 credits instead of 600, with higher credit tiers available. Pro also raises export quality from 1080p to 4K and adds advanced models and translation script editing. Both are single seat plans with a 30 minute video length limit.
How much does HeyGen cost for a team?
The Business plan is $149 a month with 1,500 credits and charges $20 a month for each additional seat, so a five person team pays about $229 a month before any extra credit packs. Business adds SSO, SCORM export, LMS integrations and 60 minute videos. Larger teams move to Enterprise pricing.
Do HeyGen credits roll over?
Partly. On monthly billing, unused plan credits carry into the next billing cycle and expire after that, so the longest a credit lasts is about 60 days. On annual billing, credits accumulate across the year until renewal. Credits are forfeited if you cancel.
What is the HeyGen video length limit on each plan?
Each HeyGen video is capped by plan: 1 minute on Free, 30 minutes on Creator and Pro, 60 minutes on Business, and no maximum on Enterprise. The cap applies per video, not per month, so a 45 minute course module needs Business or Enterprise, while credits still decide how many total minutes you render.
How do I get a HeyGen invoice?
Open the account icon at the bottom left, choose Settings, then Plan and Billing, and click Manage Billing. That page lists every invoice for download and lets you add a VAT number or change the card. It only appears with an active subscription; App Store subscribers get receipts from Apple. Invoice billing instead of card payment is an Enterprise feature.
Is HeyGen worth the money?
It is if your videos need a presenter on camera, translated lip sync, or SCORM files for training. Those are HeyGen's strengths. It is a weaker buy when most of what you need is scene footage with no person in it, because that spend comes out of the same credit pool at 90 credits per Veo 3 video.
Need the shot, not the presenter?
Type the scene or upload a product photo and get a 4, 8 or 12 second clip back in 16:9 or 9:16, cleared for commercial use, on a plan with a fixed monthly price.
See plans and credit allowances